Details
Send us a message with
your advertising goals.
We talk the options.
Design the campaign.
Go live.
Show you how many people see the ads, the locations, the photos and videos people make,
other data depending on your goals. These
are shown in your analytics dashboard.
Campaign lengths are 4 to 26 weeks.
Typically 12 weeks.
We design in-house or work with your design team.
Lower cost with more cars or longer campaigns. 10 cars may cost $800 per car, 20 cars may cost 20% less per car.
Highest standards
Advertising drivers have:
New model cars
Excellent condition
Licence, insurance
One-on-one interview
Background and driving record check
Respectful and safe driving
Is important to drive respectfully and safely. In case someone does not drive safely, the advertising is removed and he has to pay a fee. 99+% of advertising drivers meet this standard.
Memorable
Car advertising is 16% more memorable than bus ads or digital billboards according to Nielsen's 2019 advertising study
Cheaper
Car advertising compared to billboards
is 4x to 10x cheaper
2020 advertising technology
Every mobile device has an ID. The car passing by gathers these IDs. This way the amount of people the car passed by is found.
Retargeting
When these people visit websites on their devices, the ads that show up on the websites, are ads of the brand advertised on the car. This is good because many ads on websites may go to irrelevant people. When ads go through retargeting there is a higher chance these people are relevant given they are people who were in the target location at the target time.
To measure how many people visited a website after seeing car advertising:
A website currently gets 10,000 views. During and after a campaign it gets 40,000. The +30,000 is what car advertising brought.
Advertising precision
Geography precision - Cars drive on target geographies. As the CBD or suburbs.
Time precision - Cars drive on specific hours.
As peak commute, weekdays, weekends, evenings.
Events precision - Cars drive at specific events. As sports, conferences, tourist attractions.
There are thousands of cars with car advertising in the US. The results are exemplary.
Employees as Brand ambassadors
Styling your employees cars with your brand is a great way to take leverage of their commute and your car fleet. We offer this too.
Car advertising is impressive, differentiated, tech advanced and cheaper.
Message ads@aurali.com